by Eleni Hoplaros | Oct 7, 2020 | A/B Testing, Web Design
To understand how A/B testing can improve conversions, let us first define what it is. Crazyegg describes A/B testing as the comparison of “two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. A/B testing...
by Eleni Hoplaros | Sep 16, 2020 | Web Design
It is estimated that by 2021 people will be watching 100 minutes’ worth of online videos a day. 93% of companies also claim they got a new customer because of their video content on social media. (Single Grain) So the question that must be asked is what type of videos...
by Eleni Hoplaros | Sep 9, 2020 | General, Web Design
A website must have the elements that deliver a strong user experience (UX) that converts. How visitors interact with your website, how easily they find what they’re seeking, and how quickly they do, impacts UX. But let’s take a closer look at the ways UX influences...
by Eleni Hoplaros | Aug 31, 2020 | Web Design
Internet voice search is increasing and it’s starting to disrupt search engine optimisation (SEO) best practices. Let’s start with taking a look at some of the stats: By 2020, 30 percent of web browsing will be screenless 50 percent of all searches will be voice...
by Eleni Hoplaros | Aug 21, 2020 | Web Design
People consume online content in a variety of ways today. They access the internet from several different devices including PC, mobile phone, tablet, or even a Smart TV. As a result, you must ensure that your website performs well across all platforms, particularly in...
by Eleni Hoplaros | Aug 12, 2020 | DEVELOPMENT, Web Design
Whether you’re building a new website or launching an online marketing campaign, knowing the audience to target is key. But what exactly is a target audience? According to Sprout Social, a “target audience is a group of people defined by certain demographics and...
