A/B Testing to improve conversions

A/B Testing to improve conversions

To understand how A/B testing can improve conversions, let us first define what it is. Crazyegg describes A/B testing as the comparison of “two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. A/B testing...
Video content that people want to watch

Video content that people want to watch

It is estimated that by 2021 people will be watching 100 minutes’ worth of online videos a day. 93% of companies also claim they got a new customer because of their video content on social media. (Single Grain) So the question that must be asked is what type of videos...
Internet Voice Search and SEO

Internet Voice Search and SEO

Internet voice search is increasing and it’s starting to disrupt search engine optimisation (SEO) best practices. Let’s start with taking a look at some of the stats: By 2020, 30 percent of web browsing will be screenless 50 percent of all searches will be voice...
How to make your website mobile responsive

How to make your website mobile responsive

People consume online content in a variety of ways today. They access the internet from several different devices including PC, mobile phone, tablet, or even a Smart TV. As a result, you must ensure that your website performs well across all platforms, particularly in...
What is a Target Audience?

What is a Target Audience?

Whether you’re building a new website or launching an online marketing campaign, knowing the audience to target is key. But what exactly is a target audience? According to Sprout Social, a “target audience is a group of people defined by certain demographics and...