Video Content Marketing

Video Content Marketing

There are several reasons why video content marketing has become so important. It’s estimated that by 2021 people will be watching 100 minutes’ worth of online videos a day. 93% of companies also claim they got a new customer because of their video content on social...
FAQ page – 7 reasons why you need one

FAQ page – 7 reasons why you need one

If your website doesn’t have an FAQ (frequently asked questions) page, it probably should. FAQ pages are becoming increasingly popular, offering several crucial benefits to your online rankings, customer experience and conversion rates that we’ll discuss in this...
Internet Voice Search and SEO

Internet Voice Search and SEO

Internet voice search is increasing and it’s starting to disrupt search engine optimisation (SEO) best practices. Let’s start with taking a look at some of the stats: By 2020, 30 percent of web browsing will be screenless 50 percent of all searches will be voice...
A/B Testing to improve conversions

A/B Testing to improve conversions

To understand how A/B testing can improve conversions, let us first define what it is. Crazyegg describes A/B testing as the comparison of “two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. A/B testing...