by Eleni Hoplaros | Jan 7, 2021 | Content, General, Web Design
There are several reasons why video content marketing has become so important. It’s estimated that by 2021 people will be watching 100 minutes’ worth of online videos a day. 93% of companies also claim they got a new customer because of their video content on social...
by Eleni Hoplaros | Dec 24, 2020 | Web Design
If your website doesn’t have an FAQ (frequently asked questions) page, it probably should. FAQ pages are becoming increasingly popular, offering several crucial benefits to your online rankings, customer experience and conversion rates that we’ll discuss in this...
by Eleni Hoplaros | Dec 3, 2020 | DEVELOPMENT, General, Web Design
Online reviews have a significant effect on a customer’s decision to make a purchase, impacting sales and revenue. In this infographic, discover the 9 ways online reviews impact purchasing decisions But reviews influence more than just the buyer’s journey. They...
by Eleni Hoplaros | Nov 15, 2020 | DEVELOPMENT, Reviews, Web Design
There are many reasons your brand needs online reviews and most have to do with the way people shop online today. Online reviews are impacting purchase decisions in ways we’ve never seen before. In fact, according to these Oberlo stats: Almost 9 out of 10 consumers...
by Eleni Hoplaros | Oct 15, 2020 | Web Design
Internet voice search is increasing and it’s starting to disrupt search engine optimisation (SEO) best practices. Let’s start with taking a look at some of the stats: By 2020, 30 percent of web browsing will be screenless 50 percent of all searches will be voice...
by Eleni Hoplaros | Oct 7, 2020 | A/B Testing, Web Design
To understand how A/B testing can improve conversions, let us first define what it is. Crazyegg describes A/B testing as the comparison of “two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. A/B testing...
