If your website doesn’t have an FAQ (frequently asked questions) page, it probably should. FAQ pages are becoming increasingly popular, offering several crucial benefits to your online rankings, customer experience and conversion rates that we'll discuss in this...
Whether you’re building a new website or launching an online marketing campaign, knowing the audience to target is key. In this blog, we’ll look at target audience vs target market, where to find your audience online, building a website that resonates with your...
Responsive web design is an approach that seeks to make a website look and perform its best on all mobile devices. This includes tablets, mobile phones, laptops, and computer screens. In today’s blog, we’ll look at why responsive web design has never been more...
Having a website that just looks nice isn’t enough to bring you the return on investment (ROI) you want. How your website performs is critical to achieving a profitable ROI. In this blog, we'll look at how to optimise your website's performance through several key...
There are several reasons why video content marketing has become so important. It’s estimated that by 2021 people will be watching 100 minutes’ worth of online videos a day. 93% of companies also claim they got a new customer because of their video content on...
Online reviews have a significant effect on a customer's decision to make a purchase, impacting sales and revenue. In this infographic, discover the 9 ways online reviews impact purchasing decisions But reviews influence more than just the buyer’s journey....
There are many reasons your brand needs online reviews and most have to do with the way people shop online today. Online reviews are impacting purchase decisions in ways we’ve never seen before. In fact, according to these Oberlo stats: Almost 9 out of 10 consumers...
Internet voice search is increasing and it’s starting to disrupt search engine optimisation (SEO) best practices. Let’s start with taking a look at some of the stats: By 2020, 30 percent of web browsing will be screenless 50 percent of all searches will be voice...
To understand how A/B testing can improve conversions, let us first define what it is. Crazyegg describes A/B testing as the comparison of “two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. A/B...
It is estimated that by 2021 people will be watching 100 minutes’ worth of online videos a day. 93% of companies also claim they got a new customer because of their video content on social media. (Single Grain) So the question that must be asked is what type of...
A website must have the elements that deliver a strong user experience (UX) that converts. How visitors interact with your website, how easily they find what they’re seeking, and how quickly they do, impacts UX. But let’s take a closer look at the ways UX...
People consume online content in a variety of ways today. They access the internet from several different devices including PC, mobile phone, tablet, or even a Smart TV. As a result, you must ensure that your website performs well across all platforms, particularly...
To rank well on SERP’s today requires a website optimisation strategy that considers the following website statistics by sweor.com: 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website. The...
To make an impact online means incorporating the latest design trends to make your website stand out. You want to make an impression and this requires keeping things fresh and modern, no matter your industry. So what are the current website design trends that seem...
The cost to acquire a new customer according to Harvard Business Review, is anywhere from five to 25 times more expensive than retaining an existing one. So how do you reduce this cost in order to maintain a profitable return on investment? 1. Use marketing...
According to this CMI article, “content marketing generates over three times as many leads as outbound marketing and costs 62% less”. Not only. Some other interesting stats: Small businesses with blogs get 126% more lead growth than small businesses without....
"Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%". There are millions of people using the internet for research, shopping for products and services, ordering food, reading blogs and articles, watching videos,...
Facing what is an unpredictable global market place has been a tough challenge to navigate during Covid-19. Consumer shopping habits are changing, with the move to online shopping increasing significantly. As a result, many B2C companies are turning to ecommerce...
Your website can be a powerful tool for generating leads and then converting those leads into retentive customers. This is how: Use clear CTA’s (call-to-actions) AdEspresso by Hootsuite says, “There are two main purposes of a call to action: to tell someone what...
There are several reasons why your website needs to feature videos but let’s look at some statistics by Social Media Today first: Users spend 88% more time on browsing websites that have videos 72% of people prefer watching a video to learn about a product or...
There’re multiple reasons to include video in your email marketing campaigns, particularly if one looks at the following stats collated by Wyzowl in 2019: What the marketers had to say 91% of video marketers believe video to be an integral component of their...
The first step in building a new website (or redesigning an old one) is having the ability to properly communicate what you want to the designers who’ll be designing the site. It means articulating your vision in a way that’s properly understood and integrated in...
Website design is critical if you want visitors to have a great user experience. But this means more than just making your site pretty. While visual identity is vital, your website needs to do more than just look good, it must be easy to use and more importantly,...
Calculating Customer Acquisition Cost (CAC) is important for multiple parties and for multiple reasons. For a company seeking to woo investors, CAC is a vital method used to calculate scalability and profitability. It does this by highlighting the difference...
