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Our blog — Page 3
Explore Our blog from the QoboWEB archive.
Entries12 on this page
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Is your website doing enough to generate leads?
Your website can be a powerful tool for generating leads and then converting those leads into retentive customers. This is how: Use clear CTA’s (call-to-actions) AdEspresso by Hootsuite says, “There are two main purposes of a call to action: to tell someone what they should do, and give them the motivation to do so.” This […]
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Why does your website need video content?
There are several reasons why your website needs to feature videos but let’s look at some statistics by Social Media Today first: Users spend 88% more time on browsing websites that have videos 72% of people prefer watching a video to learn about a product or service Video consumption through mobile devices rises by 100% […]
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Video emails to boost engagement and increase sales
There’re multiple reasons to include video in your email marketing campaigns, particularly if one looks at the following stats collated by Wyzowl in 2019: What the marketers had to say 91% of video marketers believe video to be an integral component of their marketing strategy. 83% of marketers say video generates good ROI. 84% of […]
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What is a website brief and why do you need one when building a new site?
The first step in building a new website (or redesigning an old one) is having the ability to properly communicate what you want to the designers who’ll be designing the site. It means articulating your vision in a way that’s properly understood and integrated in the end-product. A web design brief is one such way […]
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3 ways to measure user experience on your website
Website design is critical if you want visitors to have a great user experience. But this means more than just making your site pretty. While visual identity is vital, your website needs to do more than just look good, it must be easy to use and more importantly, it needs to answer the questions users […]
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Calculating customer acquisition cost
Calculating Customer Acquisition Cost (CAC) is important for multiple parties and for multiple reasons. For a company seeking to woo investors, CAC is a vital method used to calculate scalability and profitability. It does this by highlighting the difference between how much it costs to acquire a customer and how much money can be earned […]
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Web design vs User experience
Today’ global online market is highly competitive, regardless of industry it would seem. To stand out means having the type of website that doesn’t just attract an audience but that actually keeps them there long enough to convert them into actual buying customers. A website with all the bells and whistles isn’t necessarily going to […]
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A website redesign for Hyundai Cyprus
The Client With over 40 years of experience in the automotive industry, CTC Automotive Ltd – the official representative of the Hyundai and Volvo brands in Cyprus, has established itself as a leading automotive specialist, delivering import, marketing, consulting and after-sales services to a range of clients nationwide. The Objective The focus was to […]
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4 Ways to increase website ROI
Having online presence is one thing. Using your website to boost ROI is another. There are multiple ways you can use your site to do this and, in this blog, we examine four tactics: 1. Use website analytics Identify key conversion metrics that you want your web analytics to measure, and then track accordingly. This […]
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5 Features of a high performing website
The way in which your website performs can make all the difference in terms of successful first impressions, user experience, lead generation, and conversion. There are several key features that your website must have to achieve these critical objectives. Here are five of them: 1. Page loading speed Research suggests that a mere 1 […]
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5 Reasons why your website needs to be mobile responsive
Pretty much everyone is researching or purchasing a product or service on a mobile today. In fact, according to some recent statistics, Global m-commerce is expected to reach $2.3T in 2019 More than 1B mobile phone users have made use of their phones for banking worldwide Mobile accounts for over 40% of e-commerce in terms […]
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How does user experience impact your bottom line?
You’ve been told that website design is important, particularly in terms of UX (user experience). You’ve learned that merely having a website isn’t enough, it also needs to be easy to use and attractive to look at because if it isn’t both those things, your company’s revenue could be significantly impacted, and not in the […]
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