CPO Group
- Client
- CPO Group
- Markets
- Cyprus & Greece
- Live since
- January 2025
- Live site
- cpogroup.cy
CPO Group has been building its business for close to a century. We designed its websites for Cyprus and Greece, giving a multi-industry group one consistent, confident presence online.
Both sites are clearly business-to-business. They are written for companies around the world looking for a partner in Cyprus or Greece, who should find CPO in search results and come away impressed.
Honour the legacy. Command the room.
The main challenge was honouring a nearly century-old legacy while establishing a bold, commanding digital presence. A third generation of management wanted a homogeneous presentation of the company, alongside a full rebrand that presents CPO as a brand in its own right.
The sites also needed to avoid confusion with other Papaellinas entities, and to reflect the family values behind the business, with a focus on people.
Structure, refined type, clear sectors.
We paired a structured, professional layout with refined typography and sophisticated corporate accents. Intuitive categorisation guides visitors across the group’s industry sectors.
The result is prestigious yet accessible, mirroring the scale, stability and multi-industry leadership of the group.
Brands and people, first.
Brands and people are the group’s biggest assets, so showcasing the brands is the main focus of the content. The story of the people behind them sits alongside, including the group’s operation in Greece, which began in 1969.
Want a website that works this hard for your business?