Your website can be a powerful tool for generating leads and then converting those leads into retentive customers. This is how:
Use clear CTA’s (call-to-actions)
AdEspresso by Hootsuite says, “There are two main purposes of a call to action: to tell someone what they should do, and give them the motivation to do so.” This means your CTA’s need to be easy enough to see and understand, and visually enticing enough to attract leads. Usually in the form of buttons or links, common CTA examples include Subscribe Now, Learn More, Sign Up, Try for Free, etc.
Create content that answers the questions people are asking
Make sure your website includes multiple types of content that solves the problems that your target audience is facing. Whether this is a blog, video tutorials, infographics, e-books, listicles, etc., every piece of content collateral needs to drive lead generation and conversion by being informative, engaging and offers something of value.
Use forms that collect leads
Create effective website forms that will collect the necessary information you need about your customers. Remember, every form completed is a potential lead that can be converted into a long term customer. So your form needs to attract the attention of your audience, provide something of value so that the customer will be more inclined to complete it, and contain all the necessary filters so that you’re getting the data you want, i.e. name, email address, job title, company name, etc.
Make the navigation of your site logical and easy
A website that provides a poor user experience has little hope of attracting or converting leads. How someone navigates your site makes all the difference. It needs to be logical and it needs to be simple. Users need to know where to go and how to get there, quickly, easily and consistently. Content should be easy to locate and the language user friendly.
Ensure your site is mobile responsive
People need to have a consistent experience on your site, irrespective of the device they’re viewing it from. Mobile responsiveness is therefore critical, particularly when one considers the following statistics by Google:
- When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
- 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service
- 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
- 79% of people who don’t like what they find on one site will go back and search for another site
Use Google analytics to measure performance of your site
You want to be able to measure how your website is performing in terms of impressions, click through rates, bounce rates, position for key search terms, traffic sources, new vs returning traffic, geographies, etc. Google analytics provides you with these insights so that you can make the necessary changes on your site to improve overall performance, thereby driving lead generation and conversion.
Contact our team of creative developers at QoboWeb to learn more about how we can help you build a best in class, fully-functioning, high-performing, dynamic website that will help you generate more leads and boost customer acquisition.
