Pretty much everyone is researching or purchasing a product or service on a mobile today. In fact, according to some recent statistics,
- Global m-commerce is expected to reach $2.3T in 2019
- More than 1B mobile phone users have made use of their phones for banking worldwide
- Mobile accounts for over 40% of e-commerce in terms of number of transactions
- 67% of the global population owns a mobile phone in 2019
- 79% of smartphone users have made a purchase online using their mobile device in the last 6 months
- US mobile retail revenues are expected to amount to $267.5B in 2019
- 53.9% of all US retail e-commerce will be m-commerce by 2021
So as mobile usage continues to rise, it stands to reason that your website needs to absolutely pop on mobile devices. Further, your audience also need to have a seamless visual experience on your website when moving from desktop to mobile.
Step in mobile responsive design, a critical element in the buyer’s journey. And here are the top 5 reasons why:
1. Lead generation
When one considers that almost 80% of smartphone users have purchased something off their mobile in the last 6 months, that mobile accounts for almost half of e-commerce transactions, and that mobile devices are being used not only for social media browsing but also for research, it should come as no surprise that your website needs to be responsive to capture those users. This means it needs to be sized to all to all mobile screens, with important information adapted to appear in a way that it can be viewed properly.
At Qoboweb, our developers follow a testing and validation process that ensures every page of your website is tested on a range of devices to ensure a seamless user experience, regardless of device. As a result, your website becomes a lead generation tool, with the ability to boost sales significantly.
2. Return customers
This leads us to our next critical point, creating a mobile friendly, user experience that will produce return customers. You need to ensure that the way in which a user interacts with and navigates your website is made simple. Particularly when one considers the following Google statistics:
- When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
- 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service
- 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
- 79% of people who don’t like what they find on one site will go back and search for another site
At Qoboweb, we strive to transform creative output into fully-functioning, high-performing dynamic websites that bring customers back, rather than turn them away.
3. The need for speed
A mobile friendly website is one that must load quickly. Anything less than fast will turn customers away. And the stats evidencing this are shocking:
- 1 second delay reduces page views by 11%
- 1 second delay decreases customer satisfaction by 16%
- 1 second delay eats away 7% of the coveted conversion rate
- On annual basis, 1 second delay can lead to $2.5 million in missed revenue if your shop generates $100,000 per day
4. Reduce bounce rate
With the efforts most people are putting into online content creation and social media strategies to drive website traffic, means more users are engaging with your site and what it has to offer. This means, it absolutely needs to be mobile friendly, so that once people reach it, they’re able to use it with ease rather than struggle to find their away around, making any efforts you’ve made futile. You want to eliminate bounce rate, not increase it because of a bad user experience.
5. Easy to find
With such a high percentage of search being performed on mobile, you need to make sure that your website can be found. This includes integrating optimal mobile search engine optimisation strategies to push your website up in terms of rankings.