Ancoria Bank

Ancoria Bank wanted to modernise their website by moving away from the cluttered corporate style that has come to characterise websites belonging to financial institutions across the globe. Visually, they wanted to use custom animation to make for a more emotive user experience, while still maintaining a professional image. The website had to become more responsive and deliver a seamless customer journey across all screens and devices. As a bank, it also needed a careful approach to security, privacy and transparency in how the site was built and published.

The focus was on creating custom illustrations, using human characters and buildings for a more personable appeal. The menu had to be decluttered considerably to make for a minimalistic look that didn’t overwhelm and easy navigation that significantly simplified the process of finding information. Call to action (CTA) icons were also customised, with links to the most popular banking services made very visible to compel visitors to engage with the website, and to click where relevant. The choice of colour palette and font style was also very intentional to create a sense of warmth that compels customers to stay on the site for longer.

Ancoria Bank’s website was completely transformed to differentiate the brand from other banking institutions worldwide. A complete move away from the conventional corporate look and feel, resulted in a website with a really distinctive identity. This was achieved by using innovative design techniques to eliminate the clutter created by a daunting volume of content and streamlining navigation by minimising the menu considerably. The creation of custom animations, a blend of hues that emanate warmth, and the use of a font style that improved readability complimented the design approach, and visually showcased the bank’s contemporary rebrand. Ancoria Bank’s website is now notably easier and faster to use, with a high-quality, intuitive online user experience not typically seen on popular banking sites anywhere.

Ancoria positioned itself as a challenger bank, and the brief asked for a website that felt light, fresh and digitally focused, with personal copywriting rather than corporate distance. Lemonade and Revolut were the reference points for our design team.

The audience was young professionals and tech-savvy retail customers. The site presents the company, its people and its lines of business, guided by its stated values, with customer testimonials supporting them. A Greek version was included in the scope.

The site is built on WordPress, with WP2-Static as an extra layer: it takes the WordPress site and generates it as pure front-end HTML and CSS. The bank’s team keeps a familiar editor, while the public site is served as static files, an approach chosen to strengthen security.

Everyday banking tools were planned into the structure from the start, so visitors can reach them without digging.