The way in which your website performs can make all the difference in terms of successful first impressions, user experience, lead generation, and conversion. There are several key features that your website must have to achieve these critical objectives. Here are five of them:
1. Page loading speed
Research suggests that a mere 1 second delay in page loading speed reduces page views by 11%, decreases customer satisfaction by 16% and eats away 7% of the coveted conversion rate. Further, it’s been reported that 80% of visitors won’t return to a website if they’ve had to wait longer than just a few seconds for a page to upload. So, unless you want to drive traffic away from your website, make sure to conduct all relevant tests to safeguard against your site running slow and so to optimise page speed where necessary.
2. Quality images and content (media)
Visitors to your website need some form of incentive to want to keep on coming back. One way to achieve recurrent traffic is to provide content that is informative, relevant and new. The content must be readable and should be presented in a way that is intuitive, clean, uncluttered and easy to navigate, with no distracting elements. Images and videos must be of the highest quality, so high-resolution is key, videos must be responsive, and the use of stock material should be kept to a bare minimum so as not to make your website feel inauthentic. All of this enhances the user experience, increases the amount of time a visitor spends on your website, and improves the chances of them returning for more. This is why at QoboWeb, we spend a considerable amount of time looking for the best written material, videos and images for you from multiple sources.
3. Mobile responsive
With global m-commerce anticipated to hit €2.3T in 2019, with more than 1billion mobile phone users making use of their devices for banking across the globe, with mobile accounting for more than 40% of e-commerce in terms of number of transactions, and with 79% of smartphone users have made a purchase online using their mobile device in the last 6 months, it stands to reason that having a website that is mobile responsive is critical for obvious reasons. At QoboWeb, we ensure that every page of your website is tested on a range of devices to ensure a seamless user experience irrespective of the device being utilised to consume content. During this testing and validation process, the final navigation is also extensively tested to ensure that the website functions intuitively.
4. Graphical language and page design
Visual elements formulate a first impression within seconds. QoboWeb developers use a creative process that ensures your brand’s graphical language is consistently incorporated throughout the website. This includes colours, fonts, straplines, and any other graphical language element. Thereafter, based on research, content, graphical language and wireframe design – individual page design is completed for each menu, with focus placed on promoting the differentiating features of your brand.
5. Landing pages and CTAs
A high performing website is one where landing pages are continuously analysed and optimised where necessary. Compare landing pages that are performing well with those that aren’t, conduct A/B testing (split testing), identify how and why one page performs differently from another, and then make the changes that are needed.
QoboWeb’s team of brilliantly creative developers can work with you to build a best in class, fully-functioning, high-performing, dynamic website that will transform your brand’s online presence. Contact us to learn more.
