Why does your website need video content?

There are several reasons why your website needs to feature videos but let’s look at some statistics by Social Media Today first:

• Users spend 88% more time on browsing websites that have videos
• 72% of people prefer watching a video to learn about a product or service
• Video consumption through mobile devices rises by 100% every year
• Companies that use video achieved a growing revenue of 49% faster compared to non-video users
• Viewers retain 95% of a message when they watch it through a video
• 54% of consumers are demanding more video content
• 88% of marketers who use video content are satisfied with their ROI

Videos impact how your website performs on SERPs in multiple ways as well. This is how:

Higher rankings

The rule of thumb when creating content for your website is that it needs to be helpful, offer value, and answer the questions that your audience is asking. In doing so, search engines will be more inclined to rank it higher, enabling your website to perform better on SERPs.

Today, video is by far one of the most popular visual mediums to deliver the type of information that visitors to your site are seeking, and definitely one worth using when one considers that viewers retain 95% of your message when consuming it via this mode of communication. By meeting their expectations in terms of giving your audience what they want, in the format they want to consume it in, you’re that much closer to conversion.

Better user experience

“As well as being entertaining, videos can form an important part of a consumer’s decision-making process. However, in order to get a customer to convert after watching a video, you need to ensure you are meeting their expectations.”

Videos are a great way to keep people on your website more engaged, ensuring a more enjoyable user experience than if faced with just rows of text. Increased engagement also means more time spent on your site, a crucial factor in ranking well on SERPs. Invest your energy into creating video material that will meet your audience’s expectations so that they want to want to stay on your site, thereby reducing high bounce rate. Consequently, search engines will rank you more favourably.

Quality backlinks

Links have long been one of the primary factors used by Google and other major search engines to rank websites and pages. Which means, if you want to rank in search, you’re going to have to build links.

Backlinks influence how your site ranks significantly, depending on the number and quality of those backlinks. According to a study by Ahrefs, 90.63% of all pages in our index get zero traffic from Google and that this can be largely attributed to a lack of backlinks. So, spend some time in acquiring the backlinks you need for your site to perform better on SERPs.