Why does your website need video content?

by Eleni Hoplaros | Mar 17, 2020 | General, WEB DESIGN

There are several reasons why your website needs to feature videos but let’s look at some statistics by Social Media Today first: Users spend 88% more time on browsing websites that have videos 72% of people prefer watching a video to learn about a product or service...

Calculating Customer Acquisition Cost

by Eleni Hoplaros | Jan 8, 2020 | General

Calculating Customer Acquisition Cost (CAC) is important for multiple parties and for multiple reasons. For a company seeking to woo investors, CAC is a vital method used to calculate scalability and profitability. It does this by highlighting the difference between...

Web design vs User experience

by Eleni Hoplaros | Dec 18, 2019 | General, WEB DESIGN

Today’ global online market is highly competitive, regardless of industry it would seem. To stand out means having the type of website that doesn’t just attract an audience but that actually keeps them there long enough to convert them into actual buying customers. A...

Web Development for ROI

by Eleni Hoplaros | Dec 6, 2019 | General, WEB DESIGN

Having a website that just looks pretty isn’t enough to ensure that it will get you the return on investment (ROI) you want. Achieving ROI is based on several factors that we will look at below:   Establish your goals Figure out what you want your website for....

A website redesign for Hyundai Cyprus

by Eleni Hoplaros | Nov 29, 2019 | General, WEB DESIGN

The Client With over 40 years of experience in the automotive industry, CTC Automotive Ltd – the official representative of the Hyundai and Volvo brands in Cyprus, has established itself as a leading automotive specialist, delivering import, marketing, consulting and...

4 Ways to increase website ROI

by Eleni Hoplaros | Nov 15, 2019 | General, WEB DESIGN

Having online presence is one thing. Using your website to boost ROI is another. There are multiple ways you can use your site to do this and, in this blog, we examine four tactics: 1. Use website analytics Identify key conversion metrics that you want your web...