A/B Testing to improve conversions

A/B Testing to improve conversions

by | Oct 7, 2020 | A/B Testing, Web Design

To understand how A/B testing can improve conversions, let us first define what it is. Crazyegg describes A/B testing as the comparison of “two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. A/B testing...