A/B Testing to improve conversions

A/B Testing to improve conversions

To understand how A/B testing can improve conversions, let us first define what it is. Crazyegg describes A/B testing as the comparison of “two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. A/B testing...
Video content that people want to watch

Video content that people want to watch

It is estimated that by 2021 people will be watching 100 minutes’ worth of online videos a day. 93% of companies also claim they got a new customer because of their video content on social media. (Single Grain) So the question that must be asked is what type of videos...