“Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%”.

There are millions of people using the internet for research, shopping for products and services, ordering food, reading blogs and articles, watching videos, etc., and they’re spending a significant amount of time doing this. In fact, according to statistics, “most people, on average, spend 3 hours and 15 minutes on our phones, and that “the top 20% of smartphone users have daily screen time in excess of 4.5 hours”.

The takeaway? If you want users to stay on your website long enough to actually buy something, you need to provide a good enough user experience that converts. So if you’re thinking about designing a new website or about to make changes to the one you already have, we’ve got a few tips to keep in mind throughout the process.

 

1. Responsive design is critical

“74% of people are likely to return to a website if it is optimized for mobile”.

You want a visitor to your website to have the best experience possible. For this to be achieved, the site must have the ability to perform well on all devices, particularly mobile. This includes all types of smartphones, tablets and laptops to accommodate all users. There are several ways to optimize your site for mobile:

  • Ensure menus are simplified
  • That images are optimized
  • That buttons and links are easy to click on a smaller screen
  • That text is easily readable without the need to zoom

 

2. Make navigation easy

There is nothing more frustrating than a website that is too complex to navigate. In fact, according to some research, “almost everyone (94%) says easy navigation is the most important website feature”. So what do you need to consider when designing your website?

  • Make navigation easy and intuitive, with a simple menu layout that’s not difficult to move around
  • Keep the navigation bar uncluttered
  • Make icons and links easy to understand so visitors know what you mean
  • Make the wording of navigation headings user friendly

 

3. Know your audience

Before designing your website, make sure you understand your audience first. This requires more than that just knowing who they are but also what they want and need – the challenges they’re trying to overcome, the problems they’re trying to solve. These insights will give you a better idea of how to design your website in a way that will help those people. Use the knowledge to create a user interface that’s logical and uncomplicated, so that the audience can access what they’re looking for quickly and easy, and make the decisions we want them to make.

Other factors to consider for effective UI design:

  • Efficient page layout
  • Consistent use of styling (color and fonts)
  • Eliminate immaterial information
  • Reduce scrolling of information

 

4. Page speed

“52% of online shoppers claim that quick page loading influences their loyalty to a site”.

The speed at which your website pages load has a massive impact on user experience. Too slow, and the user will end up leaving your site in frustration, taking their business elsewhere in the process. Factors to consider to improve site speed include clearing up redirects, optimising your images, enabling compression, using browser caching and optimisation of code (HTML, JavaScript, CSS).

 

At QoboWeb, we design fully-functional, beautiful websites that reflect your aesthetics and retain brand integrity. Contact us here and let our team of web designers and developers help you build a website that will reflect your brand, enhance your online presence and make you stand out from your competitors.

© QoboWEB 2020

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