Bridge

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Get in touch to get a tailored quotation for your new website. We will take you through our design & development process and collate your requirements.

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    Bridge
    2010
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    Understanding the Challenge
    Recognizing the Problem and Envisioning the Solution

    The focus was to transform the company’s website which had become outdated to stand out against similar automotive websites in the European market. It was critical to revolutionize the user experience and optimize customer expectations across the site.

     

    Navigation and quick access to specific models of vehicles on the website needed to be made possible on multiple screens and devices. The information architecture had to be improved to showcase their high-end brand and be persuasive enough to get visitors on the site to want to purchase a vehicle.

    From Challenge to Solution
    Translating Design Concepts into Effective Solutions

     

    Clean lines with high-resolution compelling visuals and photographs elevated the overall look and feel of the site and illustrated the brand’s consumer appeal.

     

    We used a minimalist approach on the homepage, removing any distracting elements so that the main visual focus remained on navigational elements and images of the cars. We made use of a visual aesthetic that draws visitors to important sections of the website and created a user experience that is as seamless as possible. The text was kept to a minimum and targeted CTA’s (call to action) features were made prominent throughout the site, compelling prospective customers to click and explore.