The Client

With over 40 years of experience in the automotive industry, CTC Automotive Ltd – the official representative of the Hyundai and Volvo brands in Cyprus, has established itself as a leading automotive specialist, delivering import, marketing, consulting and after-sales services to a range of clients nationwide.

 

The Objective

The focus was to transform the company’s website which had become outdated to stand out against similar automotive websites in the European market. It was critical to revolutionise the user experience and optimise customer expectations across the site. Navigation and quick access to specific models of vehicles on the website needed to be made possible on multiple screens and devices. The information architecture had to be improved to showcase their high-end brand and be persuasive enough to get visitors on the site to want to purchase a vehicle.

 

Our Solution

We used a minimalist approach on the homepage, removing any distracting elements so that the main visual focus remained on navigational elements and images of the cars. We made use of a visual aesthetic that draws visitors to important sections of the website and created a user experience that is as seamless as possible. Text was kept to a minimum and targeted CTA’s (call to action) features were made prominent throughout the site, compelling prospective customers to click and explore. Clean lines with high-resolution compelling visuals and photographs elevated the overall look and feel of the site and illustrated the brand’s consumer appeal. Experience the look and feel of the new website here.

 

 

© QoboWEB 2019

LONDON

International House
1-6 Yarmouth Place
Mayfair W1J 7BU
London, UK

T: (+44) 0207 459 4275

NICOSIA

24A Parnithos Street
Strovolos
2007 Nicosia
Cyprus

T: +357 22 274 000

LIMASSOL

9 Annis Marias Street
Unit 15
3071 Limassol
Cyprus

T: +357 25 057 400